Predict the
Unpredictable.
We use proprietary Marketing Mix Modeling (MMM) to turn your marketing data into a predictive engine for growth.
Core Capabilities
Marketing Mix Modeling
Decompose sales drivers into discrete variables. We isolate media impact, seasonality, and economic factors to reveal true ROI.
Incrementality Testing
Validate model findings with controlled geo-lift experiments. Prove causality, not just correlation.
Budget Optimization
Algorithmic budget allocation. We tell you exactly where your next dollar should go to maximize marginal revenue.
The ROKO Standard
Our four-stage process transforms raw noise into clear signal.
Ingest
Consolidation of cross-channel data (Meta, Google, TV, OTT) into a unified, privacy-compliant schema.
Model
Bayesian regression analysis to determine the weight and saturation point of every media touchpoint.
Simulate
Running "What If" scenarios to forecast outcomes based on varying budget allocations.
Scale
Deployment of optimized spending strategies with continuous monthly re-calibration.
Built for High-Velocity Tech.
Generic agencies apply retail logic to tech problems. We don't. Our models are specifically calibrated for the long sales cycles and complex attribution paths of modern technology companies.
- Enterprise SaaS
- FinTech & Crypto
- DTC Electronics
Investment Structures
Transparent engagement models designed for your growth stage.
Audit & Strategy
A one-time deep dive into your historical data to identify wasted spend and set baselines.
- Historical Data Review
- Channel Health Check
- Strategic Roadmap
Growth Partner
Ongoing MMM and forecasting. We become your outsourced data science department.
- Monthly Model Refreshes
- Budget Allocation Tool
- Competitive Intelligence
- Dedicated Analyst
Custom Build
Bespoke model development for organizations with complex data infrastructure.
- On-Premise Deployment
- Real-Time Dashboards
- Executive Training
Initialize Project
Secure your placement for Q1 2026.